MODULE — ASSORTMENT INTELLIGENCE

Analytics-Driven Assortment Optimization

Most fashion brands plan assortments based on last season's sales and gut instinct. maketribe adds a dimension no one else has: real customer body data. By analyzing fit outcomes, return reasons, and size distribution patterns across your catalog, our analytics module reveals exactly which products sell, which get returned, and why — so you can build collections that move, not markdown.

Book a Demo Learn more
30%
reduction in overstock
Real-time
fit and return analytics
2x
faster assortment decisions
KEY CAPABILITIES

How It Works

Return Reason Analytics

Go beyond generic return labels. Our analytics connect return events to specific fit mismatches — was it too tight in the chest? Too short in the sleeve? You see exactly which measurements caused the return, down to the centimeter, so you can fix the root cause in your next collection.

Size Distribution Intelligence

Stop ordering based on industry-standard size curves. Our data shows your actual customer body distribution — revealing which sizes your audience really needs. Adjust your buy accordingly and reduce overstock on sizes that don't sell while avoiding stockouts on sizes that do.

Product-Level Fit Scoring

Every product in your catalog gets a fit score based on real customer outcomes. Identify which items consistently deliver great fit and which are problematic — then use those insights to guide design, sourcing, and merchandising decisions for future seasons.

Assortment Planning Dashboard

Bring body data into your buying process. Our dashboard visualizes fit performance across categories, brands, and seasons — giving merchandisers and buyers the evidence they need to build assortments that align with what customers actually want and what actually fits them.

Fashion assortment planning has long been driven by historical sales data and trend forecasting — neither of which captures why customers keep or return items. maketribe closes this gap by feeding real body measurement and fit outcome data into the assortment decision process. The result is a feedback loop where every purchase, every return, and every size recommendation becomes intelligence that shapes better collections. For fashion brands tired of markdowns and overstock, analytics-driven assortment optimization turns fit data into a genuine competitive advantage.

See virtual try-on in action

Experience AI size recommendation and virtual try-on in a personal live demo.

Book a Demo